About us
Embrace the Underdog
At Binkie & Co, we stand for the fighters, the rebels, the ones who refuse to back down. We are more than a clothing brand—we are a movement. A movement for those who don’t fit in, who turn struggles into strength, and who make their own rules.
Our Mission
We exist to see, support, and celebrate the underdogs. Our clothing is more than fabric—it’s a statement. A voice for the outsiders, the rule-breakers, and the misfits who stay true to themselves. Every design we create carries meaning, representing resilience, grit, and individuality.
Our Vision
We believe in a world where the underestimated rise. Where resilience is worn like armor, and underdogs are not just seen but celebrated. At Binkie & Co, we inspire people to embrace their uniqueness, push back against the odds, and carve their own paths—no permission needed.
What We Stand For
At Binkie & Co, our brand is built on core values that define everything we do:
🔥 Resilience Over Perfection – True strength comes from persistence, not perfection. We celebrate those who stumble, fall, and rise again.
🎭 Authenticity Always – No fake trends. No corporate fluff. Just real people, real stories, and real individuality.
⚡ Standing with the Underdogs – We don’t just admire them—we are them. We uplift the underestimated, the outsiders, and the rule-breakers.
The Birth of Binkie & Co
Binkie & Co started with a simple truth: the world wasn’t made for the underdogs—but that never stopped them.
It all began with Geoff, a man who has lived a hundred lives. A traveler, a creator, a thinker—someone who’s driven across Europe more times than he can count, always with Binkie, his fearless little chihuahua, by his side. Binkie wasn’t just a pet; he was a fighter, a survivor, a tiny force of nature who never backed down. He became the perfect symbol for a brand built on resilience and defiance.
From a quiet moment in Santa Pola, Spain, an idea was born. An idea that had weight, that had soul. A brand for those who don’t fit neatly into the world’s expectations. For those who fight, not for glory, but because they don’t know how to quit.
More Than a Brand—A Movement
Binkie & Co is not just apparel—it’s a way of life. A banner for the ones who refuse to give up. A reminder that being underestimated is just another reason to push harder.
Because the best stories? They belong to the underdogs.
And at Binkie & Co, we don’t just see them—we are them.
Join the movement. Wear the mindset.