They called them that—not because they floated through life on fantasies, but because they made the hard choices that bring dreams to life.
Barbara and Geoff.
Two humans, multiple countries, countless stories—but one shared truth:
You don’t wait for the world to change.
You become the change.
You build it.
And if you’re lucky, you bring a few underdogs with you on the way up.
BinkieCo didn’t start as a brand.
It started as a whisper—an idea shaped by experience, purpose, and the kind of grit that only comes from living many lives before landing in your own.
Barbara?
She’s lived more places than most people have vacationed.
From studying in the U.S. to working in the UK, Spain, Sweden, and Italy—she’s a woman who collects wisdom from the world and gives it back tenfold.
She spent years at the top of her game, building a powerhouse career that culminated in becoming CEO of the world’s largest PR agency—in Poland. She could’ve stayed. She was winning. But she chose meaning over comfort.
She left it all to build something of her own.
To pour her energy into a brand that stands for something.
Alongside her professional journey, she carved out time for what mattered most: supporting NGOs, championing change, and mentoring women to find their power and rewrite their stories.
Africa still holds her heart.
Three years spent there weren’t just a chapter—they were a turning point.
Following in her father’s footsteps, who spent over 20 years helping communities in South Sudan, Ethiopia, Egypt, Libya, and Kenya, Barbara saw first-hand what it means to lead with compassion. Her father’s legacy became her compass. And as a mother of two sons, Barbara’s dedication to children’s well-being, education, and opportunity is deeply personal.
Then there’s Geoff.
His heart beats in rhythm—with curiosity, with people, and always with music.
It started with his dad and The Beatles.
It became a lifelong love affair with guitar strings and lyrics that tell the truth.
He’s a man who listens closely—to history, to stories, to the world—and then does something about it.
Geoff is a people person with an entrepreneurial soul. He spent over 15 years successfully creating and managing his UK-based business, working with industry giants and building a name rooted in trust, creativity, and connection. He’s lived in the UK, the Netherlands, Ireland, Wales, Australia, Italy, and Spain, always drawn to diverse cultures and community spirit.
His background in strategic human relations taught him how to see potential in people others might overlook. His dream? To create something that lifts people up—especially those who’ve been told they don’t fit.
And at the center of it all?
Binkie.
A tiny chihuahua with the soul of a lion.
An underdog in every way—small, scrappy, and full of fire.
He’s more than a pet. He’s our symbol.
Of fighting spirit. Of rebellion with heart. Of the courage to be different in a world that wants you to fit in.
Yes, he’s in our logo. But more than that, he’s in our DNA.
Together, we created BinkieCo.
A brand that doesn’t chase trends—it tells truths.
A home for rebels, square pegs, and souls who colour outside the lines.
Every shirt we design has a name—Not Made for Mainstream, No Herd Mentality, Underdogs Don’t Fold, Fuck It and Live It—because every shirt carries a message.
A reminder that style can be a statement.
That your wardrobe can match your values.
That being yourself is the boldest thing you can do.
We built this because we believe in stories.
In second chances.
In lifting people up—not because it’s easy, but because it’s right.
We’re BinkieCo.
And we’re just getting started.
#EmbraceTheUnderdog
#BinkieCo
#UnderdogsUnite
#PurposeInEveryThread
#DreamersDo
#WalkYourOwnPath
#MentorshipMatters
#RebelWithACause
#BuiltOnValues
#FromBoardroomsToBoldMoves
#BrandWithHeart